November 2025
In a digital environment saturated with advertising messages and multiple touchpoints, omnichannel has become the strategic axis that defines brand success. It's no longer about being present on all channels, but about reaching the same user, with the right message at the right time, on the channel best suited to their objective, without duplicating investments or losing precision in segmentation.
According to data from eMarketer and Statista, brands that implement consistent omnichannel strategies achieve advertising budget optimization of between 20% and 35%, reducing audience overlap and maximizing effective reach on each channel.
Investment efficiency no longer depends solely on the budget, but also on the quality and synchronization of the data that drives each campaign.
For years, advertising presence has focused on the main digital platforms: Google Ads, Meta Business Manager, and TikTok Ads.
However, the evolution of audiovisual consumption and user hyperconnectivity have led to new environments such as Connected TV (CTV), Digital Out of Home (DOOH), Digital Audio, and Programmatic Display, which are now essential for brands' internationalization.
The real challenge is not being present on all of them, but ensuring that the audiences are the same across each advertising environment. Reaching disparate or overlapping users leads to inefficiency, overexposure, and mismatches in conversion funnels.
In this new paradigm, FSBD positions itself as one of the most innovative companies in the global AdTech ecosystem.
Thanks to the largest advertising Data Warehouse in EMEA and possibly the world, FSBD integrates more than 60 billion daily signals from digital, OS, financial, geographic, and demographic data by postal code, age range, gender, and operating system.
This infrastructure allows for the creation of customizable, high-value audiences that can be activated in real time across the market's leading DSPs: Google Ads, Meta Business Manager, TikTok Ads, The Trade Desk, and Adform, covering Programmatic, CTV, DOOH, Audio, and Display channels.
The major technological leap comes with the integration of the LLM (Large Language Model) and LAM (Large Action Model) developed by FSBD.
While the LLM analyzes billions of data points and creates dynamic audiences, the LAM executes automated advertising actions in real time: adjusting budgets, modifying audiences, optimizing ROAS, and autonomously creating new campaigns.
This means that advertising campaigns cease to be static and become living systems, capable of learning from user behavior and evolving without human intervention. This offers significant competitive advantage in channels such as CTV and DOOH, Audio, and Display.
The impact of a unified and dynamic audience translates not only into operational efficiency.
Recent studies show that brands that maintain omnichannel consistency achieve an average improvement of 25% in average order value and a 30% increase in customer lifetime value (LTV).
With FSBD, brands can design a unique funnel where each channel fulfills a function within a continuous narrative:
The future of programmatic marketing will not only be automated, but also intelligent, predictive, and actionable in real time.
The combination of FSBD's LLM + LAM models ushers in a new era where data ceases to be a passive input and becomes the active engine of advertising decision-making.
FSBD is not only leading technological innovation; it is redesigning the foundations of precision marketing worldwide, offering advertisers and agencies the ability to analyze, create, connect, and execute omnichannel strategies in a single, comprehensive AI and Big Data ecosystem.
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