Global Advertising
Data Warehouse
for Universal Audience Activation
We build consistent and activable audiences in real time.
Ready to operate on all advertising platforms, at global scale, from a single point of control.
- Audience unification between markets and platforms
- Global scalability with local control
- Reduction of overlaps and greater investment efficiency
Operated by global agencies and advertisers in multiple markets.
The current challenge:
fragmented audiences,
disconnected platforms
Current advertising ecosystems force replicating audiences, redefining taxonomies by platform and breaking consistency between markets, clients and channels, generating structural inefficiencies in investment.
FSBD solves this problem through a centralized advertising data infrastructure, designed to operate at global and multi-platform scale.
One audience, multiple platforms.
Global consistency with local granularity.
Real-time activation and optimization.
Who is
FSBD for?
Designed for organizations that operate at global scale
FSBD is designed for complex advertising ecosystems, where data consistency, scalability and multi-platform activation are critical for the business.
For advertising holdings and agency groups that manage multiple clients, markets and platforms.
Key benefits:
- Unification of audience taxonomies between clients and regions
- Multi-client and multi-country scalability from a single infrastructure
- Standardized activation on all advertising platforms
Ideal for environments like WPP, GroupM, Dentsu, IPG Mediabrands.
For major advertisers with international presence and decentralized activation structures.
Key benefits:
- Global audiences with granularity and local control by market
- Centralized governance of advertising data
- Consistency of audiences between channels and partners
Especially relevant for multi-brand and multi-market advertisers.
Activable Audiences in real time, without friction between platforms
FSBD transforms heterogeneous signals and data into dynamic audience segments, ready to activate simultaneously in Walled Gardens and DSPs.
Audiences created in FSBD are not static definitions nor replicated by platform.
They are universal segments, consistent between channels, that are continuously updated based on behavior and real campaign results.
One audience, multiple platforms
The same segment is activated coherently on all advertising platforms, without redefining rules or taxonomies.
Global consistency with local control
Global audiences adaptable to markets, regions and countries without losing meaning or traceability.
Real-time activation and optimization
The segments evolve dynamically based on signals and performance, without manual processes or operational latency.
Audiences & Segments
B2C
Segments based on behaviors, interests, context and consumption signals.
Audiences & Segments
B2B
Audiences oriented to companies, sectors, sizes, roles and professional contexts.
Audiences & Segments CUSTOM
Exclusive audiences created to measure.
Dedicated segments, optimized for efficiency, quality and precision, with simultaneous activation on all advertising platforms.
Direct impact on advertising operation
Elimination of duplications between platforms
Greater coherence between planning, activation and measurement
Reduction of friction between teams, markets and partners
Improvement of global investment efficiency.
Greater operational control and better decision making at global scale.
These audiences connect and activate directly on all advertising platforms, from a single point of control.
FSBD Connectors
Walled Gardens & DSPs
FSBD integrates directly with the main Walled Gardens and programmatic platforms, allowing to activate its universal audiences from a single control environment, without friction.
Google Ads
Global Coverage
FSBD connects universal audiences directly with Google Ads, guaranteeing that the activated segments maintain the same definition, logic and consistency as in the rest of platforms.
This allows agencies and advertisers to operate campaigns in Search, Display and YouTube with standardized audiences, avoiding duplications and deviations between channels and markets.
Meta Business Manager
Global Coverage
Through Meta Business Manager, FSBD activates consistent audiences in Meta environments, aligned with the global segmentation strategy defined by the organization.
Audiences remain synchronized and optimized in real time, ensuring coherence between platforms and facilitating centralized control of social activation at global scale.
The Trade Desk
EMEA + AMER + LATAM + ASIA
FSBD integrates universal audiences with The Trade Desk for programmatic activation, maintaining data coherence between closed and open environments.
This integration allows scaling international programmatic strategies with centralized control, respecting the particularities of each market without losing consistency or traceability.
Illumin
EMEA + AMER + LATAM
FSBD connects its audience segments with Illumin for activation in advanced programmatic environments, allowing execution aligned with the global data strategy.
Audiences are activated in a synchronized and governed way, facilitating the management of multichannel and multi-region campaigns from a single orchestration layer.
TikTok Ads & Shop
Global Coverage
FSBD enables the activation of universal audiences in TikTok Ads & Shop, integrating this environment within the organization's global segmentation strategy.
This allows brands and agencies to connect performance, content and commerce under the same audience logic, maintaining consistency between social and programmatic platforms.
Adform
EMEA
FSBD integrates universal audiences with Adform for programmatic activation in multiple markets, ensuring execution aligned with the defined global taxonomy.
The connection allows operating campaigns with greater operational efficiency, reducing friction between teams and guaranteeing coherence between planning, activation and measurement.
All these platforms operate under the same audience logic, from a single point of control.
Advertising Operating System
fsbdOS
A centralized environment that allows visualizing, governing and activating universal audiences on all advertising platforms, at global scale.
fsbdOS is the operational layer that connects data, audiences and platforms in a single system.
It allows advertising holdings and major advertisers to orchestrate their audience strategy with control, coherence and total visibility, regardless of market or channel.
Centralized Vision of audiences
Global visualization of segments, markets and platforms from a single environment.
Governance and control of advertising data
Definition, management and supervision of audiences with clear and consistent rules.
Multi-platform orchestration
Connection and simultaneous activation of audiences in Walled Gardens and DSPs.
Enterprise scalability
Multi-client, multi-brand and multi-country operation without loss of control or coherence.
Continuous performance feedback
The results enrich the system to improve the quality of audiences.
Profiles
112.322.252.508
PCA FSBD
1.403.293.300
Segments
94.748.176
Zip Codes
+8.500.000
Countries
195
Platforms
+8
Interests
6.000.000
Strategic impact for the organization
Reduction of operational complexity
Greater coherence between strategy, activation and measurement
Better alignment between global and local teams
Decision making based on a unified vision of data
fsbdOS converts the fragmentation of the advertising ecosystem into a coherent, scalable and governed operating system.
fsbdOS is supported by its own signal transformation model and a connected data ecosystem that allow audiences to evolve in real time.
FSBD AudienceGraph
Cross-Channel and Full-Funnel
A unique audience logic, activatable on any platform, that is optimized every day with real results.
Globally consistent audiences:
A single global taxonomy.
Portable optimization across channels:
Learnings from one channel improve the rest.
Always-on ready:
Mass markets.
Real-time signal transformation
Signals are processed and combined dynamically to reflect real and current behaviors.
Dynamic audiences, not replicated
Segments are not copied by platform: they remain coherent and synchronized throughout the ecosystem.
Continuous learning based on results
Campaign results feed back the system to improve the quality and precision of audiences.
Scalability without loss of meaning
The model maintains semantic consistency even when operating in multiple markets and platforms.
AudienceGraph is the engine that allows the advertising operating system to evolve with every signal and every campaign result.
Ecosystem of Datasets
Connected
The Database that drives audiences
An ecosystem of own, private and public data that allows building deep, relevant and scalable audiences, with a geographical and contextual vision at global scale.
FSBD connects multiple data sources in a unique ecosystem, designed to enrich audiences without fragmenting the data or losing coherence between markets, platforms and activation contexts.
All data is worked in an aggregated, anonymized and governed way, respecting the applicable regulatory frameworks in each region.
Dataset
Walled Gardens
Six million Audience segments from the Walled Gardens at Zip Code level.
Dataset
Financial
The financial situation of EMEA and AMER at Zip Code level.
Dataset
Geographic
Typology of the terrain categorized in six ranges at Zip Code level worldwide.
Dataset OS
Crucial information about operating systems, impressions and frequency at Zip Code level.
Dataset Digital Sociodemo
Crosses the information of inhabitants with digital profiles at Zip Code level worldwide.
Dataset FSBD
Owned segments, aggregated and anonymized generated within the FSBD ecosystem.
6 million audience segments, with aggregated and anonymized data at Zip Code level, age range (year by year), gender, financial situation, terrain typology, intention qualification and operating system worldwide.
The fuel of the audience engine
The connected datasets feed PCA FSBD, allowing the model to:
Expand the depth and precision of audiences
Detect changes in context and behavior
Enrich segments in real time
Maintain coherence between signals, markets and platforms
The FSBD dataset ecosystem is not a static database.
It is a living system that evolves with the market, contexts and real signals of advertising activation.
This entire ecosystem is designed to operate in real environments of agencies and advertisers, at global scale.
FSBD offers maximum security
Audited by External Experts of the National Body of Technological Judicial Expert Engineers
Governance, privacy and control
Data worked in an aggregated and anonymized way
No management of identifiable personal data
Access and control models defined by organization
Compliance with applicable regulatory frameworks
Agencies y Advertisers
that operate with our Dataset
FSBD has experience working in highly complex advertising ecosystems.
Its dataset has been activated by advertising holdings and major advertisers in multiple markets and platforms.
Main agencies that operate with our Dataset on the main advertising platforms:
WPP
GroupM
Dentsu
IPG Mediabrands
Starcom
Kinesso
Digital LBi (Hong Kong)
Media IQ Digital
Main advertisers that operate with our Dataset on the main advertising platforms:
Stellantis
Coca Cola
Procter & Gamble
Shein
One Plus
Samsung
French Government
LVMH
FSBD does not act as a tactical provider, but as an integrated infrastructure within the advertising ecosystems of agencies and advertisers.
This experience is the foundation on which FSBD builds long-term relationships with global agencies and advertisers.