Universal Audience Activation · Programmatic and Walled Gardens
FSBD turns aggregated GeoData into qualified audiences by combining interest, household income, land use and geographic context at ZIP‑code level or its local equivalent. One definition, governed from a single system and activated through each platform’s native model.
The challenge today
In CTV, DOOH, video and audio a large share of the match rate between ID-based audiences and inventory is lost, especially across EMEA. FSBD qualifies by area, not by identity: one Universal Audience that activates on all of those channels, with the same definition and the same traceability.
FSBD GeoData enriches every advertising channel and improves how ad inventory performs, through its PCA-based qualification.
FSBD solves audience identification across media with its hyper-qualified Universal Audience, improving scale and governance on every medium and platform.
Digital, private and public interest sources, taxonomy, household income and land use, aggregated and anonymized at ZIP-code level
More than 180 million audiences across 9.3 million ZIP codes in 195 countries, with 6 million interests categorized into 20+ verticals, plus household income, land use, age range and gender. A living system that evolves with the market.
See the qualificationThe engine that turns heterogeneous signals into a hyper-qualified audience.
PCA-based multi-signal qualification. One audience logic, cross-channel and full-funnel, tuned every day by matching market signals against real campaign performance.
Explore AudienceGraphThe advertising operating system: see, govern and activate from a single point of control
Multi-client, multi-brand and multi-market. Better-qualified audiences from open briefs, Custom Audiences for specific campaigns, and simultaneous activation across Programmatic (CTV, Audio, Video, DOOH, Display, Native) and the Walled Gardens under one audience definition.
Explore fsbdOSFSBD connects digital, geographic and contextual signals from multiple sources and organises them into a common layer, aggregated and anonymised at geographic area level.
0 areas meet the criterion
Signals are qualified by interest, household income, land use, taxonomy and other geographic variables. Areas meeting the criteria light up.
0 areas meet both criteria
AudienceGraph turns qualified signals into a common audience definition, coherent across territories, channels and platforms.
0 areas meet all three criteria
The PCA‑based framework reduces dimensionality and finds the combinations of variables that best explain each geographic audience. Only areas qualified across every layer remain.
The audience adapts to the native mechanism of each DSP or Walled Garden while keeping its strategic logic: CTV, Video, Audio, Native, DOOH, Display and supported Walled Gardens.
When campaign performance are available, the system can use them to re‑qualify the audience: it identifies low‑relevance geography, reinforces the best‑performing areas and locates new zones with similar characteristics, preserving semantics and qualification criteria.
fsbdOS®
FSBD defines fsbdOS as an artificial intelligence system built directly into the core of its operating system, combining generative models with the user’s context to deliver everyday usefulness.
Briefs, connected audiences, campaigns, territories and results: the system understands them to give relevant, tailored answers.
Built natively into the operating system: drafting brief copy, finding audiences or creating custom ones, to improve the campaign's chances of success.
It suggests constant improvements on live campaigns through new custom audiences and automations over the existing ones.
Countries, advertisers and active audiences, data spend and revenue. Country distribution on the globe, trends over time and campaign-type mix.
Consumption-intensity matrix, expansion versus contraction, contribution to change by sector, and consumption at risk with per-advertiser alerts.
A three-step read of the FSBD catalog by activation channel and territory: pick the market, pick the channel, pick the business vertical, and browse both generic and brand-level audiences.
Built natively into the operating system to improve the advertiser’s odds of a successful campaign, handling tasks such as drafting brief copy, finding audiences or creating the ideal custom audience.
Combine several audiences, including or excluding parameters, and categorize them by household income, land use and activation campaign type: CTV, Audio, Video, DOOH, Native, Display or Walled Gardens.
Read the same audience and find it across every DSP. With FSBD Custom Audiences you get the audience ID inside the DSP and activate it instantly, with no need to line up the DSP team, FSBD, the agency and the advertiser.
The audiences are fully compatible with the Walled Gardens and activate with nothing but the advertiser’s token inside their ad platforms, so the FSBD audience runs everywhere at once.
A common taxonomy and a central governance layer reduce discrepancies across markets, platforms and teams.
Continuous signal ingestion, scheduled audience qualification and native synchronisation according to each platform’s capabilities.
The audience layer works on data aggregated and anonymised at geographic level.
Each platform keeps its own identification, delivery and activation mechanism; FSBD keeps the audience’s semantics and governance coherent.
When results are available the audience is re‑qualified and the next version incorporates what was learned.
The scale behind a single audience.
FSBD AudienceGraph
Improve your campaigns automatically with AudienceGraph: it tightens delivery by dropping the ZIP codes where the campaign underperforms and expands toward ZIP codes that look like the ones already hitting the goal.
Behavior, intent, context, financial standing, land use, digital profiles, population, devices, operating systems, age and gender. First-, second- and third-party data, aggregated and anonymized at ZIP-code level.
AudienceGraph pulls from 50+ source feeds and turns the data into one universal, activation-ready table, building the audience on the IAB taxonomy: the industry standard that gives everyone a common language for audience categories.
The audience FSBD builds activates on every programmatic channel and inside the Walled Gardens, holding the GeoData consistent throughout.
Audiences can run on any ad platform, each one against a different objective.
Refreshed daily, audiences sharpen their signals with the prior days’ performance: what works on one channel is applied to lift the rest.
One global taxonomy: the same audience, activatable across every advertising medium, open and closed alike.
A result on CTV enriches the live audience on Display, Meta or YouTube. Nothing to rebuild, handled automatically by fsbdOS.
The longer an audience’s history, the better it performs for the advertiser, spawning lookalikes that help move campaign goals.
Qualification never relies on cookies, mobile ad IDs or personal data: it starts from the area and what happens inside it.
In CTV, DOOH and audio the identifier disappears, but the area is still there. The audience does not lose reach when the channel changes.
A ZIP code in Milan and one in Ohio are qualified on the same criteria, so an audience means the same thing across all 195 markets.
The area does not expire. What changes is its qualification, recomputed every day against campaign performance.
FSBD mines more than 60 billion signals per second from first-, second- and third-party datasets connected in real time: digital feeds, owned data, public sources and private databases.
Every signal runs through FSBD’s PCA-based qualification and lands on three axes: interest, household income and land use, at area or ZIP-code level. Whatever is not qualified gets dropped.
Qualified signals are loaded and turned into FSBD Audiences: one taxonomy, activatable across programmatic and the Walled Gardens worldwide.
Campaign performance (ZIP code, frequency, CPM, CTR, CPC) feed back into the model. Audiences re-cluster and the New Audience emerges, enriched continuously and hyper-qualified by its own performance.
The New Hyper-qualified Audience activates at once on any platform, medium and channel, across programmatic and the Walled Gardens, without copying or redefining it.
The system can build more than 180 million audiences, spawning lookalikes of the winners so you can scale into new markets and platforms while keeping the signal, the semantics and the traceability. A loop that runs every day.
AudienceGraph is the engine that lets the advertising operating system evolve with every signal and every campaign result.
Direct integration with the major platforms. All of them run on one audience logic, from a single point of control.
The same audience, defined once with household income, land use and interests, activatable on any programmatic channel and inside the Walled Gardens.
FSBD does not need to identify a person individually to qualify an advertising opportunity. The model combines aggregated signals of interest, household income, land use and local context to build actionable audiences at geographic level, keeping scale and consistency where individual identifiers lose coverage, especially in CTV, Audio, DOOH and other cookieless environments.
We surface every interest across digital platforms in real time, crossing behavior with intent.
We classify audiences by industry vertical, generic category and specific brand.
ZIP code or its local geographic equivalent (NAMER, LATAM, EMEA, APAC).
We tier areas by household income into five bands: high, upper-middle, middle, lower-middle and low.
Our own algorithm models the area into three categories —high-density urban, single-family urban, and rural or village residential— and then classifies it into 20 land-use types: industrial, commercial, forest and more.
Reduces dimensionality and keeps the combinations that best explain each geographic audience.
FSBD runs on cloud infrastructure designed for data processing, international scalability and activation across multiple markets.
The FSBD audience layer works on data aggregated and anonymised at geographic level. Processes, sources and architecture may be subject to external review and audit to reinforce traceability, quality and compliance. A common taxonomy and a central governance layer reduce discrepancies across markets, platforms and teams.
FSBD is a Global Advertising Data Warehouse and GeoData Supplier that turns aggregated geographic signals into qualified audiences, ready to activate across Programmatic and the Walled Gardens.
FSBD does not simply deliver static segments. Its architecture combines GeoData, AudienceGraph and fsbdOS to build, govern, re‑qualify and distribute one audience logic across markets and platforms.
It means qualification is built primarily on aggregated geographic context —interests, household income, land use and other signals— instead of relying exclusively on individual identification.
The strategic definition and the qualification criteria hold. What adapts is the technical delivery, to whatever activation mechanism each DSP or Walled Garden supports.
For DSPs, SSPs, agencies, holdings and advertisers that need a global, governable audience layer, portable across channels and markets.
For large advertisers, agency holding companies, DSPs and SSPs: tell us your markets, platforms and clients, and we will show you fsbdOS running on live accounts.