Universal Audience Activation · Programmatic and Walled Gardens
FSBD builds hyper‑qualified audiences with GeoData —economic capacity, land type and interests at postal‑code level— and activates them in real time across CTV, Video, Audio, Display, Native and Walled Gardens, in 195 countries, from a single point of control.
The challenge
Advertising ecosystems force you to replicate audiences platform by platform, redefine taxonomies and break consistency across markets. FSBD solves it with a hyper‑qualified Universal Audience, defined once and activated on every platform worldwide.
FSBD GeoData can enrich every advertising environment and improve the learning phases of the algorithms that manage ad inventory, through its PCA‑based Qualification.
First‑, second‑ and third‑party data, aggregated and anonymised at postal‑code level
180+ million Audiences across 9.3 million postal codes in 195 countries, with 6 million interests categorised in 20+ verticals, plus economic capacity, land type, age range and gender. A living system that evolves with the market.
See the signalsThe engine that turns heterogeneous signals into a hyper‑qualified audience
PCA‑based multi‑signal qualification. One audience logic, cross‑channel and full‑funnel, optimised every day by crossing market signals with real campaign results.
Explore AudienceGraphThe advertising operating system: visualise, govern and activate from a single point of control
Multi‑client, multi‑brand and multi‑country. Better‑qualified audiences from open briefs, Custom Audiences for specific campaigns, and simultaneous activation in Programmatic (CTV, Video, Audio, Display, Native) and Walled Gardens with the same audience definition.
Explore fsbdOSEvery US postal code is classified by economic capacity. For this cluster the criterion is medium‑high financial status: the postal codes that meet it light up.
0 postal codes meet the criterion
Now the right land type lights up: high‑density urban. Postal codes meeting both criteria shine brighter; the rest fade.
0 postal codes meet both criteria
The third layer crosses six million interests. Here, households with signals of electric or hybrid vehicle, solar intent and suburban mobility.
0 postal codes meet all three criteria
Only the postal codes lit in all three steps remain. That is qualified GeoData: not a “CTV audience”, but specific households that can, live where it makes sense, and want to.
Every qualified postal code is activated at once in Programmatic (CTV, Video, Audio, Display, Native, DOOH) and Walled Gardens (Google, Meta, TikTok, Amazon). The same audience, never copied or redefined per platform.
Every day, qualification is recalculated with the latest signals: postal codes that start meeting the recipe come in, those that stop meeting it go out. Every platform the advertiser selected always receives today’s highest‑value households, not last month’s.
fsbdOS
Visualise, govern and activate universal audiences across every platform and market, from the same environment.
Active countries, advertisers and audiences, data spend and revenue. Distribution by country on the globe, time series and campaign‑type mix.
Consumption‑intensity matrix, expansion vs contraction, contribution to change by sector and consumption at risk with per‑advertiser alerts.
A three‑step wizard on the map: choose country, demographic profile and up to three segments per category, generic or brand.
Describe the target in natural language. fsbdOS proposes interest segments and audiences with score, reach and CPM already published on each DSP.
Built, activated, latent. Every case documented in Core and Scale blocks, by market and platform, with status and traceability.
The Trade Desk, illumin, Adform, DV360 and SA360 with the same KPIs, the same globe and the same series. Comparable with each other.
Connected FSBD audience, investment managed by funnel stage (TOFU · MOFU · BOFU) and by campaign type and cluster.
One infrastructure for all the holding’s clients and markets, without losing control or consistency.
Segments evolve with signals and performance. No manual processes.
Aggregated, anonymised data at postal‑code level. Audited by external experts.
DSPs (The Trade Desk, illumin, Adform) + SSPs + Walled Gardens (Google, Meta, TikTok, Amazon) under one logic.
What works in one channel improves the rest thanks to AudienceGraph.
The scale it governs today.
FSBD AudienceGraph
One audience logic, activatable on any platform, optimised every day with real results.
Behaviour, intent, context, financial status, geography. First‑, second‑ and third‑party data, aggregated and anonymised at postal‑code level.
AudienceGraph turns signals into a single segment with its own meaning: B2C, B2B or Custom. Defined once, valid in every market.
Never copied or redefined per channel: activated simultaneously and consistently on Google, Meta, The Trade Desk, TikTok, Adform and illumin.
The segment follows the user through the whole funnel: four stages, one logic, with traceability kept across platforms.
Real campaign results flow back to the model. A result on TikTok refines the segment on Google, Meta or programmatic. Every day.
One global taxonomy. The same audience means the same in every market, client and channel.
What is learned in one channel improves the rest. A result on TikTok refines the segment on Google, Meta or programmatic.
Designed for mass markets and permanent campaigns, without manual processes or operational latency.
Signals are processed and combined dynamically to reflect real, current behaviour.
Segments are not copied per platform: they stay consistent and synchronised across the ecosystem.
Campaign results feed back into the system to improve audience quality and precision.
The model keeps semantic consistency even across multiple markets and platforms.
FSBD mines more than 60 billion signals per second from first‑, second‑ and third‑party datasets connected in real time: web and app, CRM, retail media, panels, CTV, GeoData and public sources.
Every signal goes through FSBD’s PCA‑based Qualification and is ordered on three axes —economic capacity, land type and interests— at postal‑code level. Whatever adds no meaning is discarded.
Qualified signals are grouped into Dynamic Universal Audiences: one taxonomy, defined once, with the same meaning in every market and platform.
Paid‑campaign results (CPM, CTR, CPA, ROAS) and the dynamic data of the Walled Gardens flow back to the model. Audiences are re‑clustered and the New Hyper‑qualified Audience emerges.
The New Hyper‑qualified Audience is activated at once in Programmatic (CTV, Video, Audio, Display, Native, DOOH), DSPs, SSPs and Walled Gardens, without copying or redefining it.
PCA supervises every activated audience again: when it scales to new markets and platforms, it keeps its signal, semantics and traceability. A cycle repeated every day.
AudienceGraph is the engine that lets the advertising operating system evolve with every signal and every campaign result.
Direct integration with the leading platforms. All operate under one audience logic, from a single point of control.
The same audience, defined once with economic capacity, land type and interests, activatable on any programmatic channel and on the Walled Gardens.
Our proprietary GeoData framework combines Interest Intelligence, taxonomy, geography, economic capacity, land type and PCA‑based qualification.
Across more than 20 verticals.
Industry sectors, generic categories and specific brands.
Equivalent local geography (NAMER, LATAM, EMEA, APAC).
High / Medium‑high / Medium / Medium‑low / Low.
Urban high‑density, urban single‑family and village/rural residential.
Dynamic multi‑signal audience qualification.
From interest to qualified household intelligence.
FSBD builds its global Data & AI infrastructure within the Google Cloud ecosystem, providing the scalability, processing power and technological foundation required for worldwide audience qualification and activation.
All data is processed in aggregated, anonymised form at postal‑code level. No personally identifiable data is handled; access models are defined per organisation and the system is audited by external experts of the Spanish National Corps of Judicial Technology Experts.
A CDP unifies customer data; a DMP manages third‑party data. FSBD is an advertising Data Warehouse: it defines audiences once, with a global taxonomy, and activates them simultaneously and consistently on Walled Gardens and DSPs, feeding them with real campaign results.
No. All data is processed in aggregated, anonymised form at postal‑code level. No personally identifiable data is handled and the system is audited by external experts.
From fsbdOS. The same segment connects to the Google Ads, Meta, The Trade Desk, TikTok, Adform and illumin connectors without redefining rules or copying audiences, and stays synchronised in real time.
Yes. fsbdOS is designed for holdings and large advertisers: centralised governance, rules per organisation and local granularity per market without losing consistency or traceability.
Through an enterprise contract. Request a demo and the team will review the scope with you: markets, platforms, clients and audience volume.
For large advertisers, agency holdings, DSPs and SSPs: tell us your markets, platforms and clients and we will show you fsbdOS running on your real cases.