Universal Audience Activation · Programmatic and Walled Gardens
FSBD turns aggregated GeoData into audiences qualified by interest, household income and land use at ZIP‑code level. One definition, governed from a single system and activated through each platform’s native model.
In CTV, DOOH, video and audio a large share of the match rate between ID-based audiences and inventory is lost, especially across EMEA. FSBD qualifies by area, not by identity: one Universal Audience that activates on all of those channels, with the same definition and the same traceability.
FSBD GeoData enriches any advertising channel and lifts the quality of every impression through its PCA‑based qualification.
FSBD qualifies audiences where identifiers can’t reach: a hyper-qualified Universal Audience, scalable and governed across every medium and platform.
Digital, private and public interest sources, taxonomy, household income and land use, aggregated and anonymized at ZIP-code level
More than 180 million audiences across 9.3 million ZIP codes in 195 countries, with 6 million interests categorized into 20+ verticals, plus household income, land use, age range and gender. A living system that evolves with the market.
See the qualificationThe engine that turns heterogeneous signals into a hyper-qualified audience.
PCA-based multi-signal qualification. One audience logic, cross-channel and full-funnel, tuned every day by matching market signals against real campaign performance.
Explore AudienceGraphThe advertising operating system: see, govern and activate from a single point of control
Multi-client, multi-brand and multi-market. Better-qualified audiences from open briefs, Custom Audiences for specific campaigns, and simultaneous activation across Programmatic (CTV, Audio, Video, DOOH, Display, Native) and the Walled Gardens under one audience definition.
FSBD connects digital, geographic and contextual signals from multiple sources and organises them into a common layer, aggregated and anonymised at geographic area level.
0 areas meet the criterion
Signals are qualified by interest, household income, land use, taxonomy and other geographic variables. Areas meeting the criteria light up.
0 areas meet both criteria
The interest layer comes in: the taxonomy identifies what matters to each area. Only areas meeting all three criteria stay.
0 areas meet all three criteria
PCA‑based qualification reduces dimensionality and keeps the combinations that best explain each geographic audience. AudienceGraph turns them into a common audience definition, coherent across territories, channels and platforms.
The audience adapts to the native mechanism of each DSP or Walled Garden while keeping its strategic logic: CTV, Video, Audio, Native, DOOH, Display and supported Walled Gardens.
When campaign performance is available, the system uses it to re‑qualify the audience: it identifies low‑relevance geography, reinforces the best‑performing areas and locates new zones with similar characteristics, preserving semantics and qualification criteria.
Improve your campaigns automatically with AudienceGraph: it tightens delivery by dropping the ZIP codes where the campaign underperforms and expands toward ZIP codes that look like the ones already hitting the goal.
Behavior, intent, context, financial standing, land use, digital profiles, population, devices, operating systems, age and gender. First-, second- and third-party data, aggregated and anonymized at ZIP-code level.
AudienceGraph pulls from 50+ source feeds and turns the data into one universal, activation-ready table, building the audience on the IAB taxonomy: the industry standard that gives everyone a common language for audience categories.
The audience FSBD builds activates on every programmatic channel and inside the Walled Gardens, holding the GeoData consistent throughout.
Audiences can run on any ad platform, each one against a different objective.
Refreshed daily, audiences sharpen their signals with the prior days’ performance: what works on one channel is applied to lift the rest.
A single global taxonomy, activatable on open and closed media alike without redefining the audience.
A result on CTV enriches the live audience on Display, Meta or YouTube. Nothing to rebuild, handled automatically by fsbdOS.
The longer an audience’s history, the better it performs for the advertiser, spawning lookalikes that help move campaign goals.
Qualification never relies on cookies, mobile ad IDs or personal data: it starts from the area and what happens inside it.
In CTV, DOOH and audio the identifier disappears, but the area is still there. The audience does not lose reach when the channel changes.
A ZIP code in Milan and one in Chicago are qualified on the same criteria, so an audience means the same thing across all 195 markets.
The area does not expire. What changes is its qualification, recomputed every day against campaign performance.
FSBD mines more than 60 billion signals per second from first-, second- and third-party datasets connected in real time: digital feeds, owned data, public sources and private databases.
Every signal runs through FSBD’s PCA-based qualification and lands on three axes: interest, household income and land use, at area or ZIP-code level. Whatever is not qualified gets dropped.
Qualified signals are loaded and turned into FSBD Audiences: one taxonomy, valid across all 195 markets.
Campaign performance (ZIP code, frequency, CPM, CTR, CPA, ROAS) feeds back into the model. Audiences re-cluster and the New Audience emerges, continuously enriched by its own performance.
The New Audience activates at once on any DSP, medium and channel, without copying or redefining it.
With more than 180 million audiences, the system spawns lookalikes of the winners to scale into new markets and platforms while keeping the signal, the semantics and the traceability. A loop that runs every day.
AudienceGraph is the engine that lets the advertising operating system evolve with every signal and every campaign result.
Direct integration with the major platforms. All of them run on one audience logic, from a single point of control.
Defined once, with household income, land use and interests. The channel changes; the audience doesn’t.
FSBD qualifies without identifying people: it combines aggregated signals of interest, household income, land use and local context by area. That keeps scale and consistency where identifiers lose coverage, such as CTV, Audio and DOOH.
Interests from digital platforms in real time: behaviour and intent.
By industry vertical, generic category and specific brand.
ZIP code or local equivalent: NAMER, LATAM, EMEA, APAC.
Five bands: high, upper‑middle, middle, lower‑middle and low.
Own model: 3 density categories, 20 land‑use types.
Keeps the combinations that best explain each geographic audience.
FSBD runs on cloud infrastructure designed for data processing, international scalability and activation across multiple markets.
The FSBD audience layer works exclusively on data aggregated and anonymised at geographic level: no personal data and no individual identifiers. A common taxonomy and a central governance layer reinforce traceability and quality, and reduce discrepancies across markets, platforms and teams.
FSBD is a Global Advertising Data Warehouse and GeoData Supplier that turns aggregated geographic signals into qualified audiences, ready to activate across Programmatic and the Walled Gardens.
FSBD does not simply deliver static segments. Its architecture combines GeoData, AudienceGraph and fsbdOS to build, govern, re‑qualify and distribute one audience logic across markets and platforms.
It means qualification is built primarily on aggregated geographic context —interests, household income, land use and other signals— instead of relying exclusively on individual identification.
The strategic definition and the qualification criteria hold. What adapts is the technical delivery, to whatever activation mechanism each DSP or Walled Garden supports.
For DSPs, SSPs, agencies, holdings and advertisers that need a global, governable audience layer, portable across channels and markets.
For large advertisers, agency holding companies, DSPs and SSPs: tell us your markets, platforms and clients, and we will show you fsbdOS running on live accounts.