Anything about audience overlap?

According to Facebook analytics data: the average audience overlap in Business Manager campaigns is 40%. This means that, on average, ad sets from the same advertiser target 40% of the same people.

Facebook Ads Manager only shows 25 interest suggestions, ensuring greater competitiveness in bids and increasing their value. In the detailed segmentation of the Ad Manager when you enter a keyword, it only shows you these 25 suggestions, which are the same ones that are shown to the more than 10 million advertisers.

Overlapping audiences can have a negative impact on campaign performance. When two ad sets target the same audience, competition between them increases the cost of the campaign and reduces the effectiveness of both. In addition, overlap can make it difficult to measure campaign performance, as results may be attributed to the wrong ad sets.

To avoid the problems associated with audience overlap, FSBD (Full Stack Big Data) has created a solution: Targerests.

Targerests processes more than 221,184 million audience combinations and monitors key business indicators to segment your campaigns, ensuring that each ad set targets a specific and differentiated audience. Additionally, they can use their dashboard that identifies and resolves overlap issues, instantly visualizing the improvement in campaign ROAS.

Meta recommends some tips to reduce audience overlap in Business Manager campaigns

• Use targeting by location, age, gender to create more specific audiences.
• Consider merging overlapping ad sets.
• Use data analysis tools to identify and resolve overlap issues.

Targeting Features

• Find your audience among more than 6 million Additional Interests, which allow you to create audiences that instantly improve your campaign ROAS.
• Artificial Intelligence analyzes more than 221,184 million audience combinations to detect which one is most appropriate for your business based on your industry and ROAS.
• Create custom age ranges for hidden interests, profitably impacting your potential customers.
• Create custom genders for each interest to profitably impact your potential customers.
• Analyze the locations where your potential clients are and only impact the areas where they are.
• Customize your audiences to be able to have specific campaigns, saving on campaign expenses and improving your business's turnover.