December 2023
According to Facebook analytics data: the average audience overlap in Business Manager campaigns is 40%. This means that, on average, ad sets from the same advertiser target 40% of the same people.
Facebook Ads Manager only shows 25 interest suggestions, ensuring greater competitiveness in bids and increasing their value. In the detailed segmentation of the Ad Manager when you enter a keyword, it only shows you these 25 suggestions, which are the same ones that are shown to the more than 10 million advertisers.
Overlapping audiences can have a negative impact on campaign performance. When two ad sets target the same audience, competition between them increases the cost of the campaign and reduces the effectiveness of both. In addition, overlap can make it difficult to measure campaign performance, as results may be attributed to the wrong ad sets.
To avoid the problems associated with audience overlap, FSBD (Full Stack Big Data) has created a solution: Targerests.
Targerests processes more than 221,184 million audience combinations and monitors key business indicators to segment your campaigns, ensuring that each ad set targets a specific and differentiated audience. Additionally, they can use their dashboard that identifies and resolves overlap issues, instantly visualizing the improvement in campaign ROAS.
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