Privacy impact on marketing: challenges and future strategies.

The end of third-party cookies is near and action must be taken, laying the foundations for long-term ad performance: Deepening privacy with AI and using FSBD solutions.

Advances in AI offer new opportunities for marketers. To make the most of them, it is essential to have measurement and audience solutions that process high volumes of data, such as those we offer at FSBD. As Google Cloud Advantage Partners, we use the BigQuery and Vertex AI infrastructure where our algorithms and prediction models perform calculations on high volumes of data from: Google Ads, Business Manager, Google, Meta, Analytics and CRM, to optimize the client's business.

Privacy is more important than ever. Changes in platforms, such as the elimination of third-party cookies by Chrome, require new strategies.

The merger between FSBD and Google Ads. At FSBD we have created a unique integration to offer our clients an advanced connection between customer data and data from Google Ads, Google Analytics and Google Tag Manager in Google Cloud.

Integration with FSBD. Discover how FSBD solutions help you optimize your business safely and efficiently.

Prepare your business for the disabling of third-party cookies in all browsers and integrate signaling solutions like those offered by FSBD to advance in the new era of data marketing.

FSBD is a Google Cloud Advantage Partner. We offer exclusive resources in building solutions for a cookieless world with the help of Google Cloud engineers.